General Faq

How long does Search Engine Optimization take?

The time it takes to establish rankings is dependent on a few factors. How competitive the industry or keywords are Whether the site has been penalised previously Whether there has been any prior optimization performed

Do Google Maps results count toward my SEO rankings?

Yes. An optimised Google Maps listing is a very important part of an SEO campaign. As maps listings are a part of the organic results listed on page one, they are a very effective way of pulling people through to your site and building page one rankings. As part of your SEO campaign, we optimise both organic search results and your Google Maps results to bring you the most traffic possible.

Should I invest in SEO or PPC?

It depends on your business. Many clients choose to support a growing SEO campaign with a small PPC spend, allowing them to buy traffic while their organic rankings grow. The choice to invest in SEO or PPC also depends on your industry, business model, and level of competition. Generally search engine optimization is a long term, lower cost strategy, while PPC is a more immediate, higher cost strategy.

Why do my rankings fluctuate?

Search engines constantly update their algorithm to fight poor quality and over-optimised sites. They are constantly testing these adjustments, establishing whether searchers engage more with these updated selections of websites. An effective search engine optimization campaign will answer to these fluctuations, safe-guarding your site from penalties and dramatic ranking drops.

What are inbound links? Are they important?

Inbound links are links from other sites to your website. Quality inbound links are very important in establishing authority for your site. Imagine it this way – the more positive hype on the internet relating to your business and linking back to it, the more relevant your site becomes in the eyes of search engine bots.

How long does it take to get indexed by Google?

In the past, businesses had to submit their site to search engines or wait until Google organically found them. Now, we have many ways to ensure Google notices you more quickly. If you haven’t been indexed at all, WME can help.

What are inbound links? Are they important?

Inbound links are links from other sites to your website. Quality inbound links are very important in establishing authority for your site. Imagine it this way – the more positive hype on the internet relating to your business and linking back to it, the more relevant your site becomes in the eyes of search engine bots.

Do I need SEO?

SEO will ensure more traffic is reaching your website, growing your brand exposure and driving increased enquiries and sales. If you’re a business trading online, you should definitely be considering an SEO campaign.